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by Info @Brand Zone | October 10, 2023






The Department of Tourism (DOT) welcomes insights from a joint report by economists from First Metro Investment Corp. and the University of Asia and the Pacific that foreign and domestic tourism are expected to drive trade, transportation, storage, accommodations, and food services in the last quarter of this year.

Boosted by the tourism industry, the service sector is expected to grow through elevated national government spending. Expansion across industries will be led by manufacturing, economists said.

“Tourism has also been a major driver of our economy, and we are happy to hear that our efforts continue to be valued as a key player in our growth as a nation,” says Tourism Secretary Christina Garcia Frasco.

“Under the administration of President Ferdinand Marcos, Jr., the DOT will continue to carry out initiatives under the National Tourism Development Plan (NTDP) 2023-2028 that will push this growth further and allow the tourism industry to meet our target of 4.8 million arrivals by the end of 2023,” she added.

The NTDP has also recognized domestic travel as an underappreciated yet major driver of tourism in the country, positioning it as a key driver in the growth of local communities, whether through employment, business, cultural exchange, or infrastructure development.

To further boost domestic and foreign tourism, the DOT, under the leadership of Secretary Frasco, has spearheaded initiatives like the construction of Tourist Rest Areas (TRAs) all over the country; the first Philippine Hop On Hop Off Bus Tours; enhancement of interiors of NAIA terminal 2; the first Tourist Call Center in the country; the first Philippine Tourism Dive Dialogue (PTDD); the Philippine Experience: Culture, Heritage, and Arts Caravans; fully opening up Mindanao to tourism; and partnerships with the Department of Interior and Local Government (DILG), Department of Transportation (DOTr), and Department of National Defense (DND), among others.

The Tourism Secretary shared the good news that there have been 4,066,741 international visitor arrivals recorded as of October 3, 2023, bringing in over Php 344 billion to the economy. The gains from the tourism industry, as well as the expected increase in arrivals by Q4, are expected to help the Philippines remain one of the most resilient and fastest-growing economies in the region.

“As we continue to pursue tourism that is anchored on our strength as a warm and hospitable people, by showing our visitors the multitude of reasons to Love the Philippines, and by espousing inclusivity and sustainability in our plans and programs to ensure that no one gets left behind in our path to recovery, we only see these numbers growing in the coming months,” she added.


 
 

ni Madel Moratillo | July 3, 2023




Humingi ng paumahin ang DDB Philippines, ang agency na kinuha ng Department of Tourism (DOT) para sa kanilang bagong tourism campaign na "Love the Philippines".


Sa isang pahayag, sinabi ng DDB na inaako nila ang responsibilidad sa pangyayari.


Una rito, kumalat ang ilang online posts na ang ilang video clips na ginamit umano sa Audio Visual Presentation ay mula sa subscription-based stock footage website na hindi kinuha sa Pilipinas.


“The use of foreign stock footage in a campaign promoting the Philippines is highly inappropriate and contradictory to the DOT’s objectives," pahayag ng DDB.


Aminado silang dapat ay nagkaroon umano ng tamang screening at approval process sa mga ginamit na video.


Una rito ipinag-utos ng DOT ang imbestigasyon sa claim ng blogger na si Sass Sasot kung saan sinabi na 5 scenes ang kuha sa ibang bansa gaya ng rice terraces sa Bali, Indonesia; magsasakang naghahagis ng net sa Thailand; pasahero sa eroplano sa Zurich, Switzerland; tumatalon na dolphins; at nagda-drive ng sasakyan sa sand dunes sa Dubai, United Arab Emirates.


Ayon sa DOT, bago ang launching ng bagong slogan, paulit-ulit nilang kinumpirma sa DDB ang originality at ownership ng mga materyales na ginamit.


 
 

ni Mylene Alfonso | January 30, 2023




Aprubado na ni Pangulong Ferdinand ‘Bongbong’ Marcos, Jr. ang pagpapatupad ng VAT refund program para sa mga dayuhang turista sa susunod na taon.


Ayon sa Presidential Communications Office, kabilang ito sa mga inirekomenda ng Private Sector Advisory Council (PSAC) Tourism Sector Group upang mapalakas ang turismo sa Pilipinas.


Kaugnay nito, nakatakdang maglabas ng executive order ang Pangulo ng tax refund program na ginagawa rin sa ibang bansa. Inaasahang magiging epektibo ang nasabing panukala sa taong 2024.


Inaprubahan din ni Marcos ang pagpapalawig ng e-visa para sa mga Chinese, Indian, South Korean at Japanese at ang pagtanggal sa One Health Pass.


Nabatid na nakapagtala ang Pilipinas ng 2.65 milyong bisita mula Pebrero hanggang Disyembre 2022 (2.02 milyong dayuhang turista at 628,445 Filipino overseas).


Ang nabanggit na numero ay mas mataas kaysa sa 2021 tourist arrivals na 163,879 ngunit mas mababa pa rin kaysa sa pre-pandemic level na 8.26 milyon.


Ngayong taon, target ng Department of Tourism (DOT) ang 4.8 milyong bisita, na maaaring makakuha ng P2.58 trilyong kita.


 
 
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