SM’s Little Stars spotlights talented young performers

by Info @Brand Zone | July 23, 2024

See what this year’s batch of talented and extraordinary young performers can do, as the SM Little Stars 2024 competition moves on to the Regional Finals!

Kids between the ages of 4 to 7 years old auditioned in SM Little Stars’ preliminary screenings held over 6 weekends from June 8 to July 14, 2024. 71 SM malls across the country participated in hosting the audition process, and kids from all over the Philippines displayed a variety of talents and skills, hoping to qualify for the title of SM’s newest Little Star.

More than just a talent competition, SM Little Stars has become a beloved 15-year tradition, encouraging aspiring young talents by providing a platform for them to showcase their skills and pursue their dreams.

Now that the preliminary screenings have come to a close, the competition gets even fiercer as we enter the Regional Finals! Regionals will be held at SM City North Edsa, SM City Marikina,

SM City San Lazaro, SM Southmall, SM City Rosales, SM City Cabanatuan, SM City Clark, SM City Marilao, SM City Dasmarinas, SM City Santa Rosa, SM City Sto. Tomas, SM City Sorsogon, SM Seaside City Cebu, and SM City Davao.

Only 28 talented Little Stars will be selected from this pool of contestants to continue on to the final round. Get ready to witness the birth of a brand-new Little Star at the Grand Finals, which is set to be held on September 7 at the SM Mall of Asia!

Incredible prizes in store for the grand winners, from cash prizes and gift certificates to a brand-new Suzuki Dzire GL MT, a 100% discount on tuition and miscellaneous fees at National University (NU), a talent management contract from Sparkle GMA Artist Center, and so much more!

This year’s SM Little Stars is bound to be the most exciting year yet! For more information and to stay updated, visit www.smsupermalls.com or follow SM Supermalls on Facebook. Watch out for the Grand Finals and witness outstanding young Filipino talent with SM Little Stars!

Collectors Assemble: Collectors Con Year 2 brings Exclusive Drops, Limited-editions and Supersized Funkos

by Info @Brand Zone | July 18, 2024

Promising the ultimate collector's adventure in the North, Collectors Con is back at The Block Atrium, SM North EDSA this July 16 to August 4. In partnership with Funko, this annual event is set to thrill patrons with its wide offerings of collectibles from toys, action figures, comics, stickers, apparel and many more. For its year 2, Collectors Con is geared towards a supersized and more thrilling activation.

#SupersizedExperiences is the name of the game for this year’s Collectors Con at SM North EDSA— larger-than-life installations, themed photo walls, exhilarating mini challenges, over 50 iconic muckle figures, fresh and exclusive Funko drops and thousands of diverse collectibles for collectors of all types and ages. Collectors Con Year 2 hopes to cements itself as the ultimate gathering of pop culture enthusiasts in the country.

Here’s what’s in store for collectors:

Grand Funko Display

Collectors Con Year 2 is all about Supersized Funkos! Step into an expansive activation filled with towering Funko Pop figures, life-sized muckle figures of beloved characters, and an assemblage of rare collections. Capture unforgettable moments and snap reels in themed environments inspired by iconic anime, comics, and movies. Definitely, #SupersizedExperiences is real and here at SM North EDSA.

Collectibles Market

This year's activation is a treasure trove for collectors of all ages, featuring exclusive Funko drops and specialty items from fan-favorite characters. In collaboration with GeekPH, CoolectZone, New Era, Toy Kingdom, Miniso, Co PH, Filbar’s and Pinoy Customs, this event offers a vast array of diverse collectibles, ensuring everyone can find something special for themselves or their loved ones.

CosMeet Activities

Through #SMFanverse, mall shoppers can immerse themselves in a world where their favorite anime and movie characters come to reality. Every weekend, CosMeet hosts an epic gathering of cosplayers, creating a vibrant and interactive experience for fans of all ages.

Mini Challenges

The activation is brimming with exciting mini-challenges designed to test shoppers' knowledge and skills. For every Php 2000 worth of single or accumulated receipts, shoppers can participate in Funko Twist, a claw-machine activity offering the chance to win exclusive Funko Pops. Moreover, collectors can showcase their expertise by naming as many Funko Pops as possible in one minute. The challenge is to rise to the top of the leaderboards and claim exciting prizes. For more details, see official posters from SM North EDSA social media accounts.

Whether you're hunting for vintage toys, coveted action figures, or exclusive memorabilia, this is the ultimate gathering for those who love to collect. Join us and let your collector spirit blaze its trail to glory! Be part of the online conversations by using #CollectorsConYear2AtSMNorth #SMFanverse. See you here, SM Fam!

SM Prime, DTI empower MSMEs with 83 SM mall spaces, training, and mentorship

by Info @Brand Zone | July 10, 2024

Good news for Micro-, Small, and Medium-Sized Enterprises (MSMEs)! SM Prime Holdings (SM Prime) and the Department of Trade and Industry (DTI) solidified a partnership through a Memorandum of Agreement (MOA) signing ceremony held on July 1 at the SM Prime Headquarters.

This collaboration empowers MSMEs with prime mall space in 83 SM Malls nationwide, aligning with the One Town, One Product (OTOP) Philippines program. Besides providing space, SM Prime offers MSMEs discounted booth rentals, training programs on product development, marketing, financial management, and mentorship opportunities with experienced business leaders.

SM Supermalls’ President Steven Tan (3rd from left) and Department of Trade and Industry (DTI) Secretary Alfredo Pascual (3rd from right) with (L-R): SM Supermalls’ Assistant Vice President for Operations Royston Cabunag, SM Supermalls’ Vice President for Operations Junias Eusebio, DTI Undersecretary for Micro-, Small, and Medium-Sized Enterprises (MSME) Development Group Cristina Roque, and DTI-Bureau of Market Development, Promotions, and One Town, One Product (OTOP) Philippines Director Marievic Bonoan