AweSM Capiztahan celebration at SM City Roxas

by Info @Brand Zone | Apr. 1, 2025

The Capiztahan Festival is a vibrant celebration that showcases the rich culture, history, and seafood delights of Capiz, the "Seafood Capital of the Philippines". 

This year’s celebration of Capiztahan will be extra special as SM City Roxas joins the celebration through interactive installations, activities and events.

With its campaign, “AweSM Capiz, SM City Roxas promises to be "fun and frolic" than ever, with a wide range of exciting activities and events lined up from April 1 to 6, 2025.

The AweSM Capiz celebration will kick off with a Capiztahan Festival Sale (April 1- 6), wherein festivalgoers can enjoy big discounts and awesome deals. 

Mallgoers can also join the JCI’s Project Hi Five that will cover the basics of HIV and AIDS, including transmission, prevention, treatment, and the importance of testing and support for those living with HIV. 

Locals and visitors are welcome to join the Capiztahan Monde Nissin Lucky Perya (April 5 - 6), an activity with a popular lineup of perya games with exciting prizes; Lagsanay (April 5), a bike race competition for individuals who are enthusiastic about cycling and are ready to take the challenge and promote a healthy lifestyle, and build a sense of community among participants and spectators alike. 

Car enthusiasts can also join the Capiztahan 2025 Autoshow, a showcase of cars with unique features, aesthetics and specifications on April 5 at the South Parking of the mall. 

Music lovers can indulge in AweSM Capiztahan Beats, a musical treat that will feature renditions of songs made unforgettable by the range and vocal power of vocal solo and duet local artists on April 5 at South Parking.  

Kids and kids at heart can immerse at the AweSM: Spin and Snap at the main entrance of the mall on April 5. A 360 photo booth, which uses a rotating camera platform to create a fun and interactive experience for capturing photos and videos

Festivalgoers are encouraged to support Micro, Small, and Medium Enterprises (MSMEs) during the AweSM Capiztahan Negosyo Fair at the Event Center from April 5 – 11. 

To wrap-up the celebration, cosplay fans are welcome to watch the AweSM Maragtas Chronicles Cosplay Contest on April 6 at the 2nd Level, Activity Area. Witness cosplayers as they express their creativity by dressing up as legendary characters rooted in the origin of the Ten Bornean Datus, King Marikudo, alongside the famed warrior Lapu-Lapu. 

Visit SM City Roxas from April 1 – 6, and join in the fun and excitement of events and activities that encourage everyone to come together and experience the Capiztahan Festival.

SM Active Hub: The Philippines' largest Sports Playground is Here!

by Info @Brand Zone | Mar. 10, 2025

(L-R): Run with Pat founder Patrick Rubin, Toby’s Sports President Toby Claudio Jr., SM Supermalls President Steven Tan, SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, RunRio founder Rio de la Cruz, and RunRio Inc.’s Nicole de la Cruz

SM Supermalls launches SM Active Hub on March 9, 2025, at the SM Mall of Asia and simultaneously at SM malls nationwide, featuring 44 pickleball courts and 14 running hubs, creating the country's largest sports experience.

This initiative invites everyone to join a dynamic sports community with pickleball exhibitions, run club gatherings, and exclusive sponsor perks, all accessible through the SM Malls Online app.

Unleash Your Creativity at SM J Mall's Experience Pods

by Info @Brand Zone | Feb. 15, 2025

SM J Mall proudly unveils its latest innovation — Experience Pods, immersive creative spaces designed to inspire content creators, trendsetters, and visionaries alike. Located at the Atrium, Upper Ground Level, these dynamic pods provide captivating installations and innovative features perfect for photoshoots and social media challenges.  

Whether you’re capturing a casual fashion shoot or exploring new creative ideas, SM J Mall's Experience Pods, in collaboration with Power Mac Center, offer a unique environment to bring your imagination to life. Each pod is uniquely themed to deliver a memorable experience.  

• Cosmic Flow  

Immerse yourself in a serene, dreamy ambiance inspired by twilight skies. This pod features soft, dim lighting in gentle gradients, creating a tranquil atmosphere ideal for artistic and contemplative content. Equipped with iPads and JBL Bluetooth headsets playing songs that make you think of chill nights, Cosmic Flow provides the perfect setup for creators seeking ethereal vibes.  

• Coastal Chill  

Step into a vibrant, refreshing escape reminiscent of endless summer days. With turquoise and mint-colored accents and lighting that mimics the warmth of the sun, Coastal Chill delivers an upbeat atmosphere for social moments and vibrant content creation. Enjoy upbeat music genres like pop and disco, and capture every lively moment with the latest tech setup, including an iPad, iPhones, and JBL headsets playing summer chill songs.  

• Lovestream

Capture heartwarming moments at this charming, interactive space designed for couples, friends, and solo guests. The highlight is the Magic Mirror Camera Photobooth, offering high-quality images, lighting effects, and real-time touch controls. Strike a pose and take away memorable printed photos by just presenting your accumulated or combined receipts worth ₱1,500 from any store at SM J Mall. Strike a pose and take away memorable printed photos by just presenting your accumulated or combined receipts worth ₱1,500 from any store at SM J Mall.

Discover endless creative possibilities at SM J Mall's Experience Pods. Explore captivating themes, capture unique moments, and unleash your imagination in these immersive spaces. Let your creativity take center stage and visit now, only up until February 28!