by Info @Brand Zone | Jan. 27, 2025
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by Info @Brand Zone | Jan. 21, 2025
In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.
"Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe.
A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall.
SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on the autism spectrum and their families at SM North EDSA Cinema.
“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema.
Creating a welcoming space
The "Lights Up, Sounds Down" event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.
Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.
A heartwarming moment captured at the sensory-friendly screening of 'Firefly' at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience.
"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly. This is a way of life here," said SM Cares Program Director for Disability Affairs Engr. Bien Mateo.
The guests experience the magic of "Firefly" at the sensory-friendly screening in SM City Telabastagan, Pampanga.
An invited guest is captivated by the sensory-friendly screening at SM City Marikina.
A boy enjoys the special screening and shows respect and gratitude with a traditional 'mano po' at SM City Cebu.
Ongoing commitment
Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.
SM Cares: Championing inclusion
A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.
SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.
To learn more, visit www.smsupermalls.com/smcares.
by Info @Brand Zone | Jan. 12, 2025
Get ready for an unforgettable Sinulog celebration at SM! Join the vibrant festivities at SM City Cebu and SM Seaside City Cebu, where stunning installations, lively performances, and exciting activities await.
Shop & Style
Find your perfect Sinulog outfit at SM City Cebu's Islands Souvenirs Sinulog Playground, complete with Cut-and-Style stations until January 26 at the lower ground level.
Faith & Art
Discover inspiring religious exhibits honoring the Holy Child at SM Seaside City Cebu:
Sto. Niño Exhibit from January 8–19 at Seaview Wing
OSA Niño Exhibit from January 10–21 at Cube Wing Atrium
Local Delights
Explore the AweSM Fiesta Fair located at the lower ground level of the main mall and discover Cebu’s best pasalubong and crafts at SM City Cebu, ongoing until Jan 19. Indulge in culinary feasts:
StrEATS of Cebu at the lower ground level of SM City Cebu happening until January 19
AweSM Lechon Festival at the City Wing Atrium of SM Seaside City Cebu beginning on January 13
Music & Fun
Feel the beat at SM City Cebu’s AweSM Groove Grounds from January 8–19, and dance to Sinulog tunes from January 10–19.
Don't miss the Skypark Party at SM Seaside City Cebu on January 18–19, starting 5 PM.
Picture-Perfect Spots
Meet and take photos with your favorite bears in Sinulog costumes at the North Wing Atrium of SM City Cebu from January 10-12 and January 17-19 at 3PM. Don't forget to strike a pose at the AweSM Artscape from January 13-28 in SM Seaside City Cebu.
Pet Parade
Enjoy colorful pet parades:
PawSM Cebu Pawrade at SM City Cebu (January 12, 2 PM)
AweSM Petstival at SM Seaside City Cebu (January 17, 2 PM)
Cebu Marathon
Be part of the iconic Cebu Marathon on January 12 at SM Seaside Complex.
Grand Finale
Wrap up Sinulog with the AweSM Fireworks Display at SM Seaside City Cebu (January 19, 9 PM) and the Soundwave Party at SM City Cebu (January 19, 7 PM).
Shop & Save
Don’t miss the AweSM Cebu Sale from January 13–19 with discounts up to 50%!
For updates, follow SM City Cebu (Official) and SM Seaside City Cebu (Official) on Facebook.
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