Lazada Philippines achieves record-breaking 11.11 performance with almost 300 percent sales uplift

by Info @Brand Zone | November 14, 2023

The country’s biggest and brightest celebrities and content creators

kicked-off the campaign at the LazAffiliates Thanksgiving

Manila, Philippines, November 14, 2023 – Lazada Philippines, the country’s leading e-Commerce platform, marked its flagship 11.11 shopping festival with record-breaking performance, serving millions of users and achieving nearly 300 percent sales uplift (vs. regular day) over the three-day campaign. More than 140,000 brands and sellers participated in this year’s 11.11 sale, joining Lazada’s growing ecosystem to provide Filipinos a superior online shopping experience, especially throughout the gifting and holiday season.

Painting the town blue, Lazada also ushered in 11.11 by bringing together some of the country’s biggest and brightest celebrities and content creators at the “LazAffiliates Thanksgiving: Here and After” event last November 9. Kryz Uy, Toni Sia and Rei Germar are among thousands of LazAffiliates who are critical partners in Lazada’s business and in the success of its double-digit campaigns. The Thanksgiving event was a night to remember, filled with fun and excitement, as the year’s top-performing affiliates were awarded across various segments and categories.

To show gratitude to the LazAffiliates community and loyal Lazada shoppers, Carlos Barrera, CEO of Lazada Philippines shared, “11.11 is Lazada’s trademark, we own this Alibaba concept. We wouldn’t be here without you, and we are deeply committed to supporting our local creative economy – empowering all our Filipino creators and brands to grow, earn and become the best versions of themselves.”

Throughout the awards program, hosted by Sam YG and Debbie Then, the stage came alive with breathtaking dance performances by the PHD Dancers, electrifying acts by renowned drag queen, Marina Summers, and captivating music by the Ang Huling El Bimbo male cast: Anthony Rosaldo, Topper Fabregas, and Paw Castillo.

Mishie de la Cruz, Head of Affiliates at Lazada, shared, “The LazAffiliates are at the heart of our community. This program is a great opportunity for all of you to earn creative income and we’re growing our program to support you every step of the way. With LazAffiliates: More content, more kita, more life.”

LazAffiliates were awarded for top, consistent performance across various segments, including Kryz Uy (Key Opinion Leader), John Elevado (Content Creator & Social Media), Aubrey Barte (Mobile Individual) and Shopback (Business Affiliate). As special awards for the evening, Lazada awarded Aika Legaspi for LazBeauty Glam of the Night and Chinee Calosa for the Lazada Fashion Look of the Night.

The LazAffiliates Thanksgiving and Awards Night was a heartfelt expression of Lazada's commitment to celebrating and inspiring local talent and communities, with the hope of spreading more hope and happiness through the program.

Actresses Kyline Alcantara and Bianca Umali are among the newest LazAffiliates members, encouraging their peers to sign up. Kyline says, “I really encourage everyone to be a LazAffiliates member because it's another way of earning money, especially for our Gen Z na nag-aaral pa.” Bianca agrees, saying, “It'

s so fun to be part of a community where everyone can share their Lazada finds and tipid hacks!”

Get the most out of your online shopping experience by signing up as a LazAffiliates member, and enjoy More content, more kita, more life! For more information and updates, follow @lazaffiliatesph on Facebook and Instagram.

ANNEX: FULL LIST OF WINNERS

1. Top in Beauty Category

○ Key Opinion Leader: Toni Sia

○ Content Creator & Social Media: JD Callanta

○ Mobile Individual: Darlen Absalud

2. Top in Fashion Category

○ Key Opinion Leader: Rei Germar

○ Content Creator & Social Media: Richard Mendoza

○ Mobile Individual: Saara Carteciano

3. Top in Mother and Baby Category

○ Key Opinion Leader: Connh Cruz

○ Content Creator & Social Media: Candy Mendoza

○ Mobile Individual: Abril Rodriguez

4. Top Seller Affiliates

○ Top in Beauty Cluster: BLK Cosmetics

○ Top in Fashion Cluster: INSPI

○ Top in Electronics Cluster: DITO Telecommunity

○ Top in FMCG Cluster: Kleenfant

○ Top in General Merchandise Cluster: Famco

5. Top Affiliates

○ Key Opinion Leader: Kryz Uy

○ Content Creator & Social Media: John Elevado

○ Mobile Individual: Aubrey Barte

○ Business Affiliate: Shopback

Dedma sa babala ng DTI.. Pekeng yosi at vape, ibinebenta pa rin sa Lazada

ni Chit Luna @Brand Zone | April 27, 2023

Isang grupo ng mga doktor ang nanawagan sa Senado at ibang ahensiya ng gobyerno na proteksyunan ang publiko sa putuloy na pagbebenta ng mga pekeng sigarilyo at vapes sa mga e-commerce sites.

Ito ay bunsod ng patuloy na paglantad ng mga hindi rehistradong produkto sa mga online sites tulad ng Lazada sa kabila ng babala na ipinalabas ng Department of Trade and Industry.

Ayon sa liham na pinadala ng Philippine Medical Association kay Senador Pia Cayetano, hindi nila maintindihan kung bakit ang mga hindi rehistrado at hindi nagbabayad ng buwis na sigarilyo at vapes ay hayagang ina-advertise, binebenta at ipinamamahagi sa lokal na merkado sa pamamagitan ng Internet.

Ipinadala din ng PMA ang kopya ng liham sa DTI, Department of Health (DOH), the Department of Finance (DOF), Department of Trade and Industry (DTI), Department of Interior and Local Government (DILG) at ibang ahensiya ng gobyerno.

Nanawagan ang PMA sa mga ahensiya na magkaisa laban sa mga iligal na tabako at vapes na matatagpuan sa Lazada, Shopee at Facebook Marketplace.

Naunang nagpatawag ng pulong ang DTI sa pamamagitan ng Consumer Protection Group sa mga kinatawan ng e-commerce companies upang pigilan ang paglaganap ng mga hindi otorisadong sigarilyo at vapor products sa Internet.

Sa kabila ng pagdalo ng ilang opisyal ng Lazada sa nasabing pulong, patuloy na makikita ang listahan ng mga hindi rehistrado at iligal na vapes sa naturang platform.

Ito ay hindi tulad ng Shopee na nagsabing tinanggal nito ang mahigit na isang milyong hindi rehistradong vapes sa website nito isang araw lamang matapos ang pakikipagpulong sa DTI.

Samantala, pinasalamatan ng PMA si Sen. Cayetano dahil sa kanyang patuloy na pagsisikap na maproteksyunan ang kapakanan ng mga Pilipino at pagbubunyag sa laganap na pagbebenta ng mga iligal na vapes sa mga online platforms.

Nagpahayag din ng babala ang grupo ng mga doctor na ang paglaganap ng mga hindi rehistradong produkto ay maksasama sa kalusugan ng publiko. Binanggit din ng PMA sa liham na ang mga nasabing produkto ay walang health warnings at binebenta sa mas mababang halaga dahil sa hindi pagbabayad ng buwis.

“There is no way to verify if the products sold are registered and paid the correct taxes… since they do not bear the internal revenue stamps nor the required packaging or labeling requirements,” ayon sa liham ng PMA.

“Raising the issue on illicit tobacco and vapor products and calling for the full implementation of the tax and regulatory laws on these products is crucial in protecting the interests of the government and the public,” dagdag pa nito.

Rabiya Mateo, Phil. flag ang gown na inirampa sa Ms. Universe

ni Mary Gutierrez Almirañez | May 14, 2021

Watawat ng Pilipinas ang naging inspirasyon sa inirampang national costume ni Rabiya Mateo sa 69th Miss Universe pageant, kung saan nauna nang nagpatalbugan ang mga kandidata ng iba’t ibang bansa na napanood via YouTube channel ng Miss Universe at Lazada kaninang umaga.

"I feel like I'm a Victoria's Secret angel right now," sabi pa ni Mateo habang suot ang national costume sa isang video clip na in-upload ng Miss Universe Twitter page.

Ayon sa ulat, pinagtulungan ng jewelry designer na si Manny Halasan at ng yumaong Pinoy international designer na si Rocky Gathercole ang pagdidisenyo sa damit ni Mateo.

Si Mateo rin ang unang pambato ng ‘Pinas na sumailalim sa pangangalaga nina Miss Universe 2011 3rd runner-up Shamcey Supsup at beauty queen maker Jonas Gaffud.

“This outfit is inspired by the Philippine flag. The blue represents royalty, red stands for the courage and strength for an independent woman and yellow, the color of sun and stars, symbolizes freedom to choose whoever you want to be,” paglalarawan pa ng host habang rumarampa sa stage si Mateo.

Nakatakdang ganapin ang coronation night sa ika-16 ng Mayo (May 17 Manila time) na maaaring mapanood sa A2Z channel ng Philippine TV.