Novellino, malaking tulong sa ekonomiya ng bansa

by Info @Brand Zone | Oct. 26, 2024

Simula pa lang, ramdam na ni Vicente ‘Nonoy’ Quimbo, CEO at Founder ng Novellino, ang tagumpay sa kanyang wine making business.

“From the start…”, bungad na sagot ni Nonoy sa press nang tanungin siya kung kailan niya naramdaman ang tagumpay ng Novellino Wines. Kasama ang buong Quimbo family, nagpasalamat si Nonoy sa partners, guests at press na dumalo sa silver anniversary celebrations ng kumpanya na ginanap sa wine manufacturing plant sa Calamba, Laguna noong October 17, 2024.

Nitong nakaraan taon 2023, nakuha ang market share na 41.6 percent sa light grape wine category sa bansa. Patunay na nangunguna ang Novellino Wines sa local market. Kaya naman masaya niyang ikinuwento ang katuparan ng kanyang vision na makagawa ng isang wine na para sa Pinoy. Dagdag pa niya, misyon daw niya ang makumbinse ang mga Pinoy na uminom ng wine.

Ibinahagi ni Chris Quimbo, President at General Manager ng Novellino, ang sikreto kung bakit napapababa nila ang presyo ng wine na hindi nakukumpromiso ang quality nito. Inaangkat ang mga ubas mula sa iba’t-ibang bansa at direktang pinu-propeso ang grape juice sugars para maging wine. Dahil dito, nakakapagbigay ang kumpanya nang trabaho at nakakatulong pa sa ekonomiya ng bansa.

“We put in more investments by upgrading our winery with the latest technology and state of the art equipment to produce world-class wine,” banggit ni Chris.

Pinamunuan ni Chris ang facility tour para ipakita sa media at guests ang state of the art wine manufacturing plant. Ayon kay Chris, limang proseso ang kanilang wine production - Fermentation, Centrifugation, Three-stage micro filtration, Chilling at Bottling. Naging sentro sa facility tour ang modern equipment na ginagamit sa Centrifugation - ang Alfa Laval centrifuge mula sa Sweden. Isa ang Novellino ang may ganitong state of the art equipment sa buong Asya.

“The winery has the capacity to produce 30,000 liters of sweet wine per batch,” saad ni Chris.

Highlight ng facility tour ang ribbon cutting ceremony na pinangunahan ng buong Quimbo family, kasama si dating Senador Manny Villar na classmate ni Nonoy sa college sa University of the Philippines.

Bukod kay Chris, katuwang din ni Nonoy ang isa pa niyang anak na si Carlo Quimbo, bilang Director at Chief Strategy Officer, sa pagpapatakbo sa kanilang family-owned business. Parehong iniwan nang magkapatid ang maganda nilang career sa abroad para tutukan ang negosyo. Kaya kampante raw si Nonoy na ipagpapatuloy ng dalawa ang itinatag niyang negosyo.

Isa pang ipinagmamalaki ni Nonoy ay ang pagiging environmental friendly ng kumpanya dahil sa paggamit ng wastewater disposal solutions at renewable energy sa paggawa ng wine.

“We really want to have a sustainable company to meet the increasing demands of the market.” pahayag ni Nonoy. “We have already captured the hearts of the Filipinos. And this time, we want to make the brand known globally.”

Ngayon, hindi na lang tuwing Pasko o malaking okasyon tinatangkilik ang Novellino. Dahil naging household wine brand na ito ng bawat Pinoy. Swak ang sweet taste nito sa panlasang Pinoy.

“Novellino has made winemaking, drinking, and appreciation part of the growing cultural movement in the Philippines,” dagdag ni Chris.

Malayo na rin ang nararating ng Novellino. Mula sa maliit na manufacturing plant sa Valenzuela City, nalipat na ito sa 1.3 hectare winery sa Carmelray Industrial Park sa Laguna. Sa ngayon, may 17 variants na ang Novellino at unti-unti na rin itong nakikilala sa buong mundo.

“We take pride in the workmanship and craftsmanship involved behind every Novellino bottle. A big toast to Novellino!,” pagbibida ni Nonoy.

Ang SM Supermalls ay nakikipagtulungan sa mga pampubliko at pribadong sektor upang labanan ang online fraud

by Info @Brand Zone | May 30, 2024

Sa layuning patibayin ang proteksyon ng mga mamimili sa digital na platform, sinimulan ng SM Supermalls, kasama ang ilang ahensya ng gobyerno, mga grupo ng adbokasiya, at Meta, ang isang makasaysayang inisyatiba na nagtutugma sa kampanyang "Be WAIS at Magduda" laban sa pandaraya at scams.

(Mula kaliwa): Meta Vertical Lead Gino Pineda, SM Supermalls’ President Steven Tan, United States Agency for International Development (USAID) Deputy Director for Economic Development and Governance Eric Florimon-Reed, CitizenWatch Co-Lead Convener Kit Belmonte, Department of Migrant Workers (DMW) Secretary Hans Leo Cacdac, Meta Head for Public Policy Claire Amador, Bayan Academy Chairman Jay Bernardo, Department of Information and Communications Technology (DICT) Cybersecurity Advocacy and Events Lead Christine Apple Pre, Meta Head of Asia-Pacific (APAC) Policies and Campaigns Shanti Alexander, Securities and Exchange Commission (SEC) Commissioner Bryant Fernandez, at Department of Trade and Industry (DTI) Officer-in-Charge of Consumer Advocacy Vivian Alacardo

Ang launch event, na ginanap sa SM Mall of Asia Music Hall noong ika-11 ng Mayo, ay nagsilbing simula ng isang masinsinang pagpupunyagi na pinangungunahan ng mga grupo ng adbokasiya, Bayan Academy at CitizenWatch Philippines, upang magpalaganap ng kaalaman tungkol sa mga panganib ng online fraud at magbigay sa mga tao ng mga kaalaman upang iwasan ang mga mapanlinlang na aktibidad na karaniwang nagaganap sa mga digital na platform.

Kinumpirma ng SM Supermalls ang kahalagahan ng pakikipagtulungan sa pagpapatibay ng mensahe ng kampanya. “SM's partnership with Meta, advocacy groups, and the government sector is one of our efforts to create a digital space as secure as our physical malls, and we are proud to amplify the Be WAIS message to protect Filipinos from these online dangers,” sabi ni SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin.

SM Supermalls’ Senior Vice President for Marketing Joaquin San Agustin

Department of Trade and Industry (DTI) Office-in-Charge of Consumer Advocacy Vivian Alacardo

Department of Information and Communications Technology (DICT) Cybersecurity Advocacy and Events Lead Christine Apple Pre

Ang Pilipinas ang nanguna sa listahan ng mga rate ng online shopping scam sa 2023 Asia Scam Report, isang survey na isinagawa ng Global Anti-Scam Alliance sa pakikipagtulungan sa kumpanyang tech security mula sa Taiwan na Gogolook.

Securities and Exchange Commission (SEC) Commissioner Bryant Fernandez

Department of Migrant Workers (DMW) Secretary Hans Leo Cacdac

Ang multi-sektoral na pakikipagtulungan ay patunay sa kanilang di-matitinag na pangako na patibayin ang digital safety at pangalagaan ang mga mamimili mula sa malaganap na banta ng online scams.

Bayan Academy Chairman Jay Bernardo

CitizenWatch Philippines Co-Lead Convener Kit Belmonte

Meta Head of Asia-Pacific (APAC) Policies and Campaigns Shanti Alexander

United States Agency for International Development (USAID) Philippines Deputy Director for Economic Development and Governance Eric Florimon-Reed

Ang kampanyang "Be WAIS at Magduda" ay isang panawagan sa mga Pilipino na mag-ingat sa kanilang mga online transaction, sa pamamagitan ng pagpupunyagi ng SM Supermalls upang baguhin ang larangan ng digital na pamimili at itaguyod ang isang mapagkakatiwalaang online ecosystem para sa lahat.

Ang Filipino pop rock band na The Juans ay magpe-perform sa paglulunsad ng kampanyang Be WAIS at Magduda.

Upang malaman ang higit pa tungkol sa mga pagsisikap ng SM Supermalls sa pagpapatibay ng kapakanan ng mga mamimili, bisitahin ang www.smsupermalls.com o sundan ang @SMSupermalls sa social media.

What an aweSM Sinulog Experience at SM Cebu Malls

by Info @Brand Zone | January 25, 2024

Sinulog Festival, one of the grandest and most colorful festivals in the country was also the most aweSM celebration at the SM malls in Cebu City. 

SM Seaside City Cebu and SM City Cebu held a bigger, bolder, and brighter Sinulog festivities in partnership with the Cebu City government.

Festive Sinulog decorations and centerpieces transformed the malls’ atriums into a vibrant festival destination with lively and colorful gigantic aweSM art installations for an all-around visually stunning experience and as the perfect backdrop for unforgettable Sinulog celebration with family and friends. 

Festive Sinulog decorations and centerpieces transformed the malls’ atriums into a vibrant festival destination with lively and colorful gigantic aweSM art installations for an all-around visually stunning experience and as the perfect backdrop for unforgettable Sinulog celebration with family and friends. 

SM Seaside introduced the AweSM Cebu 2024 Artscape. The expansive art installations around the mall offered a modern interpretation on the 'sulog’, capturing the fluid movements of water that inspire the forward-backward steps of Sinulog. SM City Cebu also showcased the AweSM Sinulog Square adorned with colorful Sinulog elements that made a very lively atmosphere and captured the essence of the festival.

The Ramon Aboitiz Foundation Inc. (RAFI), through The Kabilin Center (TKC), in partnership with SM City Cebu, launched the “Treasures of Devotion” exhibit located at the North Wing. 

Through photo and video documentation, the religious objects found in diocesan and parish museums and private collections in Cebu were catalogued, unearthing layers of memories and experiences accrued by generations of believers and discovering stories of faith and devotion as shown, shaped, and sustained by these religious artifacts.

Visitors also had a glimpse of the Sto. Nino painting exhibit conducted by the Friday Group Sessionistas at the 3rd level of the Seaview Wing in SM Seaside City Cebu. The exhibit highlighted the Santo Niño and is timed with the celebration of the Sinulog festival, which honors the Holy Child.

Cebuanos and balikbayans celebrated Sinulog in style as Island Souvenirs brought another edition of its Cut and Style campaign to SM Seaside City and SM City Cebu. Island Souvenirs continued to innovate and elevate the Sinulog experience by giving Sinulog-goers an avenue to express not only the spirit of the festival but also their personal style. In Cut & Style, consumers create their own Sinulog shirt and choose their embellishments and accessories.

Over 200 fur babies participate in the 1st AweSM Cebu Petstival on January 13 where tails wag, furry friends unite, and paws leave a trail of unforgettable memories in SM Seaside City Cebu. The charming and cute pets showcased their #aweSM Sinulog costumes, leading to the crowning of the first-ever AweSM Cebu Petstival King and Queen, along with the recognition of the most creative pet stroller float.

Bowling enthusiasts also enjoyed the game as the beats roll at the M time when Next Stage band joined the festive fun at the Ice Skating Rink.

The much anticipated Cebu Marathon 2024 kicked off in SM Seaside City with over 8,000 runners from all over the country. The run featured 42K, 24K, 12K, and 6K categories. The Cebu Marathon is an esteemed annual event with a rich history that spans several years. Since its inception in 2008, the marathon has become a symbol of endurance, determination, and community spirit.

The first ever e-sports movie in the Philippines #GGTHEMOVIE starring Donny Pangilinan and Maricel Laxa met with their fans at the Event Centre in SM City Cebu on January 14, while “Tropa ni Tanggol” in “Batang Quiapo” held a mall show on January 20 also in SM City Cebu. 

Highlighting the roster of artists that came to SM City Cebu were Kapuso stars Kate Valdez, Kazel Kinouchi, Joaquin Domagoso, and Ken Chan, on January 21 at the Event Centre.

The Sinulog Festival Queen candidates showcased their colorful costumes at the Parade of Festival Costumes and Runway Competition held at SM Seaside City Cebu. Mariel Bogert who represented Tribu Kang-Laon of Canlaon City, Negros Oriental, was awarded SM Seaside’s AweSM Sinulog Festival Queen 2024.

Foodies dined and enjoyed the StrEATs of Cebu booths in SM City Cebu where one had a gastronomic feast of Cebu’s lechon and other Cebu delicacies. 

SM Seaside City Cebu also brought back the annual Lechon Festival at the City Wing Atrium. The Lechon Festival was a gathering of famous lechon dealers in Cebu City and province, all in one place. 

Revellers trooped to SM Seaside City’s Sky Park to dance & celebrate at the AweSM Cebu2024 Skypark Party on January 21. The party started at 4PM with Cebu’s best DJ’s, and as an added treat, visitors had  the best view of the aweSM spectacular Sinulog Grand Fireworks Display to cap off the very successful Sinulog 2024!