BW WOMEN Launches the Candy Collection: A Sweet & Playful Fragrance Line You’ll Obsess Over!

by Info @Brand Zone | Apr. 11, 2025

Get ready to indulge your senses with BW WOMEN’s Candy Collection, a delightful new fragrance line inspired by the fun and nostalgia of your favorite sweets! This irresistible trio—Macaron, Gummies, and Jellybean—is designed to add a fresh and playful twist to your everyday scent.

“We created the Candy Collection to bring a touch of joy and playfulness to your fragrance routine. Scent has the power to uplift moods, and we wanted something that feels lighthearted, fun, and effortlessly sweet! Just like the best memories with your favorite candy.” shares BW Women brand representative, Abegail Ilagan-Bagunas.

One spritz, and you’re obsessed—just like your fave candy!

Each body spray in the Candy Collection is crafted to deliver a vibrant, sweet, and totally irresistible scent experience:

Macaron – A delicate and sweet scent, just like a freshly baked macaron!

• Top Notes: Pear, Sweet Pea, Blackcurrant

• Heart Notes: Raspberry, Freesia, Pink Peony

• Base Notes: Plum Tree, Musk

Jellybean – A dreamy blend of vanilla with a musky twist, making it both cozy and captivating.

• Top Notes: Raspberry, Strawberry

• Heart Notes: Roses, Freesia, Apricot

• Base Notes: Vanilla, Amber, Musk

Gummies – A playful burst of sweetness, just like your favorite chewy gummy treats!

• Top Notes: Red Fruits, Blackcurrant, Blackberry

• Heart Notes: Jasmine, Peony, Lily

• Base Notes: Patchouli, Vanilla, Musk

At just Php 165, the BW WOMEN Candy Collection makes it easy to smell amazing every day—without breaking the bank! Available now in Blackwater’s official TikTok, Shopee, and Lazada stores, and in SM Supermarkets, Savemore, and SM Hypermarket outlets nationwide.

Get your favorite candy-inspired scent today!

Hello glow, nature’s best ingredients for healthier hair

by Info @Brand Zone | Feb. 27, 2025

Hello Glow, known for its safe and effective beauty innovations, proudly announces the launch of its latest breakthrough: the Hello Glow Keratin Shampoo and Hello Glow Keratin Conditioner. Staying true to its promise of delivering products free from harmful chemicals, Hello Glow’s newest hair care line is completely sulfate-free, offering a gentle yet powerful solution for healthier, stronger hair.

Why Sulfate-Free Matters

Traditional shampoos often rely on sulfates like Sodium Lauryl Sulfate (SLS) to create foam. However, SLS can strip the scalp of its natural oils, leading to dryness, brittleness, and damage. The Hello Glow Keratin Shampoo eliminates the need for sulfates, offering a gentler cleanse that maintains the scalp’s natural balance and leaves hair hydrated and vibrant. The shampoo’s reduced foam is a hallmark of its sulfate-free formula, proving that gentleness is key to lasting hair health.

"At Hello Glow, we believe that beauty starts with safety and sustainability," shares Denice Sy, founder of Hello Glow. "With our sulfate-free Keratin Shampoo and Conditioner, we’re redefining hair care by offering a product that nourishes, strengthens, and protects without compromising health or the environment. This is hair care you can trust."

Nature’s Best Ingredients for Healthier Hair

Hello Glow’s Keratin Hair Care Collection is enriched with a blend of natural and scientifically proven ingredients to fortify and revitalize every strand.

• Argan Oil – provides intense hydration, reduces frizz, and restores hair’s natural shine.

• Macadamia Seed Oil – a lightweight oil that smooths frizz, enhances elasticity, and strengthens hair to prevent breakage.

• Oat Peptide – a plant-based ingredient that penetrates deep into hair fibers to repair damage, improve texture, and boost overall resilience.

These powerhouse ingredients work in harmony to nurture and protect hair fibers, leaving your hair softer, shinier, and more manageable. For optimal results, pair the Hello Glow Keratin Shampoo with the Hello Glow Keratin Conditioner. Together, they provide a complete care system that deeply nourishes, strengthens, and protects your hair.

An Indulgence for the Senses

The Hello Glow Keratin Shampoo and Conditioner also elevate your hair care routine with a fresh, delightful scent, making every wash a sensory treat.

Affordable Luxury for Everyone

Priced at just Php 249 each, the Hello Glow Keratin Shampoo and Conditioner deliver premium, salon-quality results without the premium price tag. With Hello Glow, luxurious hair care is now within everyone’s reach.

The Hello Glow Keratin Hair Care Collection is now available online at Hello Glow’s flagship stores on Shopee, TikTok, and Lazada, and in physical stores nationwide, exclusively at Watsons and SM Department Stores.

Experience the power of less foam and more care for beautiful, healthy hair with Hello Glow’s sulfate-free Keratin Shampoo and Conditioner—because your hair deserves to shine naturally!

The EB Pillow Pop Multipot is your new beauty bestie!

by Info @Brand Zone | Jan. 21, 2025

The EB Pillow Pop Multipot

Ever Bilena introduces its newest makeup must-have, the Pillow Pop Multipot! An innovation inspired by the fun and comfort of a sleepover with your besties, this all-in-one cream blush is your BFF for effortless, playful beauty. Designed to give your eyes, cheeks, and lips a soft, natural glow, the Pillow Pop Multipot will have you blending, bouncing, and glowing like never before.

A Fun, Fluffy Formula You’ll Love

The Pillow Pop Multipot is like resting your skin on a cloud. Its bouncy, creamy texture glides on smoothly and melts into your skin, leaving behind a fresh flush of color. It’s there for everything you need—working as a blush, contour, bronzer, and even an eyeshadow!

Pillow-Perfect Shades for Every Mood

Whether you want a sparkly glow, a rosy flush, or a neutral touch, the Pillow Pop Multipot comes in colors for every vibe. All you have to do is choose your pillow (shade!)

Ranging from shimmery hues that come in the shades Glitzy Gold (funky gold) and Glitzy Champagne (frosted champagne), to rosies such as Dreamy Sakura (nudish pink), Dreamy Dahlia (rosy almond), Dreamy Rose (reddish pink), and Dreamy Coral (toasted coral), to berries like Dreamy Punch (deep berry), and neutrals to accentuate your face shape, Toasted Pecan (cool brown) and Toasted Oak (deep neutral brown).

Priced at just Php 295, the EB Pillow Pop Multipot is available on Ever Bilena’s official Shopee, TikTok, and Lazada flagship stores. You can also find it in Watsons and leading department stores nationwide.

No more complicated routines, and 100% yes to versatile, fun beauty—because with the EB Pillow Pop Multipot, your makeup bag just got its new BFF!