by Info @Brand Zone | Nov. 29, 2024
Cyclists nationwide join forces for Pedal Forward, an SM Cares initiative advocating eco-friendly transportation and cycling inclusivity.
Thousands of cycling enthusiasts from all over the country recently came together for Pedal Forward, a nationwide celebration spearheaded by SM Cares aimed at promoting cycling as a sustainable mode of transportation that contributes to a cleaner, greener, and more cycling-inclusive Philippines. The event took place simultaneously at SM by the BAY and select SM Supermalls across the country last November 23.
The Pedal Forward event goes beyond a bike ride within the mall complex – it symbolizes the goal of Sharing the Road with other motorists.
Declared through Proclamation No. 1052, National Bicycle Day is celebrated every fourth Sunday of November, aiming to promote a culture of cycling to reduce carbon emissions, alleviate traffic congestion, and promote public health. In line with this annual observance, SM Cares created Pedal Forward with the goal of bringing together cyclists from all walks of life and encouraging them to ride not just for fun, but as an active contribution toward sustainability.
More than 2,100 cyclists come together as one for a greener future during National Bicycle Day, held simultaneously at eight SM Supermalls nationwide: SM by the BAY, SM City Clark, SM City Fairview, SM City Marikina, SM City Santa Rosa, SM City Iloilo, SM Lanang, and SM Seaside City Cebu.
Thousands of cycling enthusiasts participate at eight SM Supermalls nationwide for National Bicycle Day, pedaling toward a more sustainable future.
One of the highlights of the event was a Community Bike Fun Ride that took place at SM by the BAY, with similar bike rides held simultaneously in many other SM Supermalls, collectively engaging over 2,100 riders.
As a bike-friendly establishment, SM offers bike parking in 86 SM Supermalls, with over 6,300 slots, bike repair stations, and tenants offering bike products and services
One of the highlights of National Bicycle Day is the Bike-Friendly Check, an initiative empowering cyclists to suggest improvements for making SM malls more bike-friendly. Participants assess facilities across 86 SM Supermalls nationwide, which currently offers over 6,300 bike parking slots, repair stations, and tenants with bike products and services. Committed to sustainability, health, and community building, SM continuously invests in enhancing its bike facilities to ensure malls are safe and accessible. Through the Bike-Friendly Check, SM aims to improve amenities, reinforcing its leadership in promoting a bike-friendly environment for the growing cycling community.
At SM by the BAY, bikers enjoy a stunt demo by Certified Mountain Bike Instructor Kimi Grande.
A Tambike Party to unwind after the community ride, where cyclists relax and celebrate their shared passion for biking.
A Tambike Session with Bike Organization Founders Pio Fortuno and Roy Maceda, where participants learn important biking tips for a safer ride.
With Pedal Forward, SM Cares brings together cycling enthusiasts from all walks of life, encouraging them to pedal for fun and purpose.
SM Cares' Pedal Forward unites cycling enthusiasts of all ages and backgrounds, inspiring a community that embraces sustainable and active lifestyles.
The event underscored the theme of community, drawing support from various cycling advocacy groups, local government representatives, and partners in the private sector, while inspiring participants to embrace biking not only as part of their daily routine, but to nurture healthier and more sustainable communities.
Bike Safety Clinics are organized as part of the event to ensure that kids are properly knowledgeable about cycling safety practices.
Kids gear up for safer rides with hands-on lessons at the Bike Safety Clinics, a key highlight of the event.
Aside from joining their parents/guardians during the community bike runs at the eight locations, a Bike Safety Clinic is organized at SM by the BAY as part of the event to ensure that kids are well-informed about bike safety measures.
Children learn valuable bike safety tips at the Bike Safety Clinic held at SM by the BAY, complementing the exciting community bike runs.
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Its advocacies include Programs for the Environment, Persons with Disabilities, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.
To learn more about these programs, visit www.smsupermalls.com/smcares.
