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by Info @Brand Zone | September 29, 2023






This September, SM Supermalls is rolling out a nationwide event that's going to make your stomachs and wallets very, very happy.

What’s up? A month-long Food Fest in more than 80 malls with over 6,000 food tenants including SM Foodcourt. During this gastronomic affair, you can indulge in local dishes like chicken inasal and sizzling sisig, international eats like shabu-shabu and bibimbap, and tasty snacks like doughnuts and cheesy fries—all without blowing your budget.

At SM Foodcourt, you can enjoy solo meals for as low as P99 on weekdays from 2 p.m. to 5 p.m. and group meals good for three to five people for just P599 every day. Separate restos and dining faves also have their own deals and promos. So invite your fam or barkada, ready your stretchy pants, and enjoy SM Food Fest!


In the mood for something smoky and sizzling? Visit Sizzling Plate and get one order of pork barbecue, one order of sizzling pork sisig, one order of Mongolian barbecue petite, and one order of Salisbury steak—all for just P599!


Homemade butter brioche bread, fluffy scrambled egg, and savory sauces—what’s a better mid-day work break snack than this?



The Great Cheeseburger has a patty made of imported pork belly and U.S. Angus rib eye seasoned with a Cajun rub, topped with crispy lettuce, sliced tomatoes, American cheese, caramelized onions, and a special barbecue and homemade burger sauce. This deal is available to order at Rack’s via SM Malls Online App (App Store, Google Play), so download the app, hit "add to cart" and have it delivered straight to your home.


See more of SM Food Fest’s 99 merienda meals and 599 group feast offerings on SM Deals so you can plan out your food trips with your fam and friends. This Food Fest is happening until the end of the month, so drop by your nearest SM Supermalls and don’t miss out on these dining deals!




 
 

by Info @Brand Zone | August 7, 2023




Mga pelikula sa SM Cinema


Mang Inasal, the Philippines’ Grill Expert, will spread its 20th anniversary UNLI-SAYAbration through the Unli-Sarap, Unli-Saya Caravan.

 

This was announced during the Unli-SAYAbration Grand Caravan that recently happened at Ayala Malls Manila Bay.



Hosted by Dimples Romana, the event treated customers with a fun program filled with games and prizes and free products that included Extra Creamy Halo-Halo and Palabok.

 

“As part of our full-year celebration, the Mang Inasal Unli-Sarap, Unli-Saya Caravan will

tour around the country to delight our customers with free Extra Creamy Halo-Halo and

Palabok,” said Mang Inasal President Mike V. Castro. “Our UNLI-SAYAbration is all

about giving thanks to the Mang Inasal Nation who have shown us their strong love and

support for the past 20 years.”





The Mang Inasal Unli-Sarap, Unli-Saya Caravan will be trooping various locations in

Metro Manila, Northern Luzon, Southern Luzon, Visayas, and Mindanao from August to

November. Details will be announced on the social media platforms of Mang Inasal.


Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

 
 

by Info @Brand Zone | June 26, 2023



Mang Inasal Family Fiesta  TikTok Challenge

Mang Inasal, the country’s Grill Expert, has won a Gold Stevie® Award for its #MangInasalFamilyFiesta TikTok Challenge in the 2023 Asia-Pacific Stevie® Awards.

The recognition was given under the "Innovation in the Use of Viral Media or Word of Mouth" category. Over 800 nominations were considered in various categories for this year's Stevie Awards, and the winners were determined by more than 100 judges worldwide.

Veering away from traditional advertising and paid media, Mang Inasal capitalized on viral marketing with the use of TikTok and user-generated content to raise awareness, conversations, and sales from netizens on the newly launched Family Fiesta -- a special bundle of char-grilled favorites that’s perfect for office parties, family reunions, and various gatherings.

From October 20 to November 30, 2022, netizens were enticed to order the Family Fiesta, take fun consumption videos with their family or friends, and post their videos on TikTok.

The challenge generated over 30 million TikTok views within the campaign period, or 321% higher than the target. It was so successful that fun Family Fiesta videos continued to be posted in the platform even after the campaign, which helped promote the product and make it part of netizens’ holiday celebrations. Further, the #MangInasalFamilyFiesta TikTok Challenge translated to actual sales as it helped the brand consistently exceed targets over a three-month period.

“The #MangInasalFamilyFiesta TikTok Challenge was an exciting new way for us to launch a new product and it was surely worth it,” Mang Inasal business unit head Mike V. Castro. “Through their videos, we’ve seen how our customers enjoyed Family Fiesta in different ways, whether with their families, friends, and workmates. We are so happy that this campaign united the Mang Inasal community on TikTok.”


The Gold Stevie® Award is the latest in a string of recognitions gained by Mang Inasal for its impactful digital marketing communication initiatives. Last March, the brand bagged a Silver Anvil Award from the Public Relations Society of the Philippines for its 2022 #MomsRuleAtMangInasal Digital Marketing and Public Relations campaign. Mang Inasal was also honored by the Marketing Excellence Awards-Philippines with a Silver Award under the Excellence in Viral Marketing category for its “16 Cups Challenge,” a March 2022 initiative that happened after SB19 member, Stell mentioned his 16 cups of rice ‘record’ in Mang Inasal. It became a three-day trending topic on Twitter, evolving later into a nationwide challenge.


Want more Mang Inasal exclusives NOW? Visit www.manginasal.com for the latest updates, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media!

 

Visit us at: www.manginasal.com

 
 
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