SM Supermalls champions wellness and community: Health and Beauty Caravan 2024 returns!

SM Supermalls kicks off the continuation of Women's Month celebrations with the press launch of the 3rd Health and Beauty Caravan by Ricky Reyes at SM Megamall. In cooperation with the Philippine Red Cross, Philippine Cancer Society, and Local Government Units (LGUs), this special project spearheaded by the Filipino Hairdressers' Association (FILHAIR) for the Metro Manila Mayors Spouses Foundations Inc. (MMMSFI) has become a cornerstone event, promoting health, beauty, and social responsibility within communities. Building on the success of the 2023 edition, this year's caravan will take place from April 16 to June 26, 2024, across SM malls nationwide.

In the press launch, FILHAIR President "Mother" Ricky Reyes shared her vision for the caravan, emphasizing its focus on not just outward beauty but also inner wellness. Mandaluyong City Vice Mayor Menchie Abalos highlighted the positive impact the caravan will have on women in the community, particularly in terms of health and empowerment. Philippine Red Cross Secretary General Gwendolyn Pang stressed the importance of well-being and social responsibility. Representatives from the MMMSFI, including Vice President Trina Biazon of Muntinlupa, Treasurer Tiffany Gatchalian of Valenzuela, and Secretary Aubrey Malapitan of Caloocan, accepted the project and expressed gratitude.

FILHAIR President "Mother" Ricky Reyes

Mandaluyong City Vice Mayor Menchie Abalos

Philippine Red Cross Secretary General Gwendolyn Pang

Metro Manila Mayors Spouses Foundation Inc. Vice President and Muntinlupa First Lady Trina Biazon

Metro Manila Mayors Spouses Foundation Inc. (MMMSFI) Treasurer and Valenzuela First Lady Tiffany Gatchalian and MMMSFI Secretary and Caloocan First Lady Aubrey Malapitan

The Health Caravan will again be joined by LGUs to provide free medical services for 800 participants, including women, children, and senior citizens. This will include the distribution of medicines and vitamins; training for barangay health workers on emergency preparedness; blood typing; blood sugar checks; feeding programs; and more. The Philippine Cancer Society will also offer cancer screenings for all women. China Bank will likewise participate in this event by offering a specialized Insurance Program designed for beauty practitioners, salon owners, salon employees, and makeup artists.

The Beauty Caravan aims to help all beauty practitioners, salon owners, hair and makeup artists, and everyone involved in the beauty industry. It will achieve this through seminars and competitions in different categories, such as the UNISEX HAIR COLORING STYLING COMPETITION, which focuses on the latest trends in hair color and styling. There's also the REBOND PLUS CATEGORY, a competition for the best hair rebonding service, the BRIDAL MAKEUP CATEGORY for the best Makeup Artist, and the newest and much-awaited category this year, the HIGH FASHION, GANDA NG LOLA CATEGORY, a competition celebrating style and confidence among senior citizens.

The model of Bridal Makeup Champion 2023, Paulo Torda

The model of Unisex Color Styling Champion 2023, Marvin Habla 

More details about participating SM malls and the complete competition categories will be revealed soon. Stay tuned!

Dry Shampoos Are the Next Big Thing for Hair Care in the Philippines: Why You Need This Hairsaver!

by Info @Brand Zone | March 21, 2024

Sun beating down, humidity clinging on to your skin and even your hair, imagine the feeling of oiliness and stickiness all over… it’s a familiar scenario we all know too well. Specially here in the Philippines, where the tropical climate can turn even the freshest morning locks into a frizzy, oily mess just halfway through the day! That’s where dry shampoos come in, and why it’s the emerging trend for hair care in the country!

Dry shampoos are literally hair savers in a can. They instantly soak up excess oil and refresh your hair without needing a drop of water. This is a game-changer for busy Filipinos who are always on the go. Whether you're stuck in traffic, rushing to work, or squeezing in a workout, a quick spritz of dry shampoo keeps your hair looking and feeling fresh and clean!

There’s no better timing to say goodbye to greasy roots and to #SayHelloToYourGlow with trusted local, Korean-inspired, multi-award winning personal care brand, Hello Glow as it ventures into the hair care space with its newest innovation: Hello Glow

Hairsaver Dry Shampoo! 

The Hello Glow Hairsaver Dry Shampoo is infused with nourishing ingredients like Hydrolyzed Silk, Hydrolyzed Keratin, and Polygonum Multiflorum Root Extract. Aside from banishing oil, it also pampers your scalp and strands! Simply spray the dry shampoo onto your roots about six inches away from your head, massage the dry shampoo into your scalp with your fingertips, and spread evenly as you spritz one section at a time.

Here’s five reasons why you need Hello Glow Hairsaver Dry Shampoo in your daily routine, #BecauseYourHairMatters!

• Freshness on the go – it’s so convenient to use and easy to bring with you anywhere you go! Refresh your hair anytime, instantly, and without water!

• Longer lasting hair confidence – Easily extend the life of your hairstyle with a quick spritz! It gives the boosted texture and grip you need to rock your look!

• Derma-tested, always – Like all Hello Glow products, this hairsaver dry shampoo is gentle on your scalp. It contains no harmful chemicals, it’s benzene-free, safe for long-term use!

• Local meets global innovation – it combines Hello Glow’s best-in-class, gentle formulations with global haircare trends

• Light, floral scent – Neutralize the odor of sweat and oil with this dry shampoo’s refreshing floral fragrance

Try Hello Glow’s Hairsaver Dry Shampoo now for only Php 299, your hair’s ultimate go-to pick me-upper during stressful days to freshen up without wash! Shop #HelloGlowHairSaver online at the brand’s flagship Shopee, Tiktok, and Lazada stores, or in stores in SM Beauty Department Stores and Watsons outlets nationwide!

The Pain-Free Solution to Flawless Skin: BW Women’s Bubble Up Spray Removes Hair Effortlessly

by Info @Brand Zone | March 4, 2024

Say goodbye to painful waxing and irritating shaving with local personal care brand BW Women by Blackwater’s newest innovation the BW Women Bubble Up Effortless Hair Removal Spray! This groundbreaking product removes unwanted hair gently and effectively without the pain and with bare minimum effort! 

How does the BW Women Bubble Up Effortless Hair Removal Spray work? It uses a unique bubbling foam formula that dissolves hair painlessly, making it the perfect solution for even the most sensitive skin. All you have to do is spritz the foam on hair you intend to remove, wait for 8 to 10 minutes, then wipe it off with tissue. Remember to rinse off with clean water immediately!

“Filipinas deserve to feel confident and comfortable in their own skin,” says BW Women Brand Representative, Abegail Ilagan-Bagunas. “Our newest innovation empowers women to embrace their beauty without compromise because of the pain-free and convenient hair removal experience it delivers!”

Gone are the days of enduring discomfort and irritation with BW Women Bubble Up Effortless Hair Removal Spray, which promises:

• Pain-free Alternative: Achieve smooth, hair-free skin without the pain of traditional methods like waxing or shaving.

• Effortless at Home: Enjoy professional, salon-quality results from the comfort of your own home with a quick and easy application.

• Full Body Freedom: Confidently use the spray on any body part, including the delicate pubic area and bikini line.

• Silky-Smooth Finish: The gentle foam formula dissolves hair while leaving skin physically softer and more moisturized.

• Sensitive Skin Friendly: Formulated with high-quality, skin-loving ingredients, making it compatible for those with even with skin sensitivities. Of course, always patch test before use!

• Infused with Natural Moisturizers: Urea to hydrate skin post-application and Allantoin, an anti-inflammatory active ingredient for soothing and calming skin.

Spray. Bubble Up. Wipe. It's that simple! With BW Women Bubble Up, achieve effortless hair removal and unlock a world of smooth confidence.

BW Women by Blackwater Bubble Up Effortless Hair Removal Spray is only Php 265! Get yours from a Blackwater Reseller, Ever Bilena Direct Sales Distributor or from Blackwater’s official online flagship stores on Tiktok, Shopee, and Lazada. Look up the hashtags #BWWomen #ConfidenceSimplifiedWithBubbleUp #HairFreeInJust8Minutes to learn more about BW Women Bubble Up’s amazing benefits!